AdTech, Explained

Labs

Ten hands-on labs. Each one walks the same 14-step path — customer question, methodology, synthetic data, data readiness, model, results, and business interpretation — so the framework only has to be learned once.

Every Lab below opens the full 14-step shell — scenario builder included. Each Lab's actual synthetic data generator, readiness rules, and model engine are implemented lab-by-lab in later phases, so those specific steps will say so until then.

Data & Activation

First-Party Data Onboarding

How can I use my customer data for advertising?

Audience

Lookalike Audience Modelling

How can I find more people like my best customers?

Conversion Propensity

Which customers are most likely to buy?

Geographic / Postcode Propensity

Where are our highest-value potential audiences?

Customer Lifetime Value

Which customers are actually worth acquiring?

Measurement

Brand Lift

Did advertising change how people think about our brand?

Footfall / Store Visit Measurement

Did our advertising drive people into our stores?

Incrementality

Would these customers have converted anyway?

Multi-Touch Attribution

Which digital touchpoints contributed to conversions?

Investment & Strategy

Marketing Mix Modelling

Which marketing channels are actually driving business growth?