Analytic Partners
Marketing Mix Modelling
Established enterprise marketing measurement consultancy, now positioned around 'Commercial Analytics' as an evolution beyond traditional MMM, offering bespoke measurement via its GPS Enterprise platform. Named a Leader in the Gartner Magic Quadrant for MMM Solutions in both 2024 and 2025.
Ownership note
Acquired Analyx (a European analytics firm) to extend its Commercial Analytics capability — relevant context if evaluating depth of coverage in European markets.
Typical customer problem
We need a rigorous, customised measurement engagement, not just an automated platform output, and we're prepared to invest in a consultancy relationship.
Typical customer type
Large, complex (typically Fortune 500 / enterprise) organisations with significant marketing spend and bespoke measurement needs.
Things to evaluate
- Depth of bespoke modelling versus templated approach
- Engagement timeline and cost relative to internal alternatives
- Ongoing support and model refresh arrangements
- Track record in the customer's specific category
- What 'Commercial Analytics' adds beyond traditional MMM for this specific engagement