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AppsFlyer
Attribution
Mobile measurement partner (MMP) offering mobile app attribution and marketing analytics, one of the two dominant MMPs alongside Adjust.
Visit vendor website ↗SDK-based mobile measurement platform, integrated at the app level.
Typical customer problem
We're a mobile app business and need to attribute installs and in-app conversions back to the campaigns that drove them.
Typical customer type
Mobile app publishers and advertisers, gaming and mobile-first ecommerce.
Things to evaluate
- iOS attribution approach given App Tracking Transparency and SKAdNetwork constraints
- Coverage across the customer's specific ad network mix
- Fraud detection and prevention capability
- Pricing relative to install/event volume