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Branch
Attribution
Mobile measurement partner (MMP) offering deep linking and mobile attribution, serving an estimated 3.5 billion users and 100,000+ brands; also owns the former TUNE attribution platform.
Visit vendor website ↗SDK-based mobile measurement platform, integrated at the app level.
Typical customer problem
We need to attribute app installs and in-app conversions back to campaigns, and route users into the right in-app experience from any link, not just measure after the fact.
Typical customer type
Mobile app publishers and advertisers wanting deep linking alongside attribution, not attribution alone.
Things to evaluate
- iOS attribution approach given App Tracking Transparency and SKAdNetwork constraints
- Deep linking reliability across the customer's specific channel mix
- Overlap with AppsFlyer/Adjust if evaluating alongside an existing MMP
- Pricing relative to install/event volume