← Vendor Landscape
Haus
Incrementality
Geo-based incrementality and experimentation platform using synthetic control methodology to measure the causal effect of marketing spend by channel.
Visit vendor website ↗SaaS experimentation platform, typically requires enough geographic/market granularity in spend to design valid geo tests.
Typical customer problem
We want to know the true causal, incremental impact of a channel or campaign, not just an attributed or correlated number.
Typical customer type
Growth-stage and enterprise brands with enough scale and geographic spread to run geo experiments.
Things to evaluate
- Minimum spend and geographic footprint needed to run a statistically valid geo test
- Test design support — how much is self-serve vs. vendor-guided
- How results integrate with existing MMM or attribution reporting
- Typical test duration and how that fits campaign planning cycles