← Vendor Landscape
InfoSum
Data Collaboration / Clean Rooms
Decentralized data clean room platform built on a 'non-movement of data' architecture — parties query matched data without either side's raw data ever leaving its source.
Visit vendor website ↗Clean room platform, typically implemented alongside the specific partners a customer wants to collaborate with.
Ownership note
InfoSum was acquired by WPP/GroupM in 2025. As with LiveRamp's pending Publicis deal, this is worth discussing with customers who value an independent, agency-agnostic clean room provider — InfoSum is no longer neutral in the same way it was previously positioned.
Typical customer problem
We want to collaborate on data with a partner (retailer, publisher, agency) without either of us handing over raw customer data.
Typical customer type
Brands, retailers, and publishers wanting privacy-safe data collaboration with external partners.
Things to evaluate
- Ownership/neutrality — see note below, relevant if 'independent' clean room positioning matters to the use case
- Which partners and platforms are already connected to InfoSum's network
- Query/output governance controls to prevent re-identification
- Implementation effort for each new data collaboration partner