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Measured
Incrementality
Enterprise incrementality and marketing measurement platform combining geo-based holdout testing with MMM for a unified causal measurement approach.
Visit vendor website ↗Managed SaaS platform, typically involves an onboarding/implementation engagement.
Typical customer problem
We need enterprise-grade, ongoing incrementality measurement across many channels, not a one-off test.
Typical customer type
Large, multi-channel advertisers, particularly retail and ecommerce, wanting a continuous incrementality program.
Things to evaluate
- Depth of channel coverage for incrementality testing
- How incrementality results reconcile with any existing MMM output
- Implementation timeline and required internal resourcing
- Commercial model relative to media spend under management