Rockerbox
Attribution · Marketing Mix Modelling · Incrementality
Enterprise-grade multi-touch attribution platform for DTC and omnichannel brands, also offering MMM and incrementality testing as part of a broader measurement suite.
Ownership note
DoubleVerify announced its acquisition of Rockerbox on 26 Feb 2025 (~$85M announced; DV's FY2025 10-K reports a final purchase price of $82.3M net of cash). Worth flagging to customers evaluating Rockerbox as a standalone MTA tool — check current roadmap and product direction under DoubleVerify ownership before committing.
Typical customer problem
We run campaigns across many digital channels and need to see the full customer journey, not just last-click credit.
Typical customer type
DTC and omnichannel ecommerce brands with complex, multi-channel digital spend.
Things to evaluate
- Roadmap/product continuity — see ownership note
- Attribution model options supported (rule-based vs. data-driven)
- Whether the customer also wants MMM/incrementality bundled or prefers a standalone MTA tool
- Data latency and reporting refresh speed