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TransUnion (TruAudience)
Audience / Data
Identity resolution and audience data platform (TruAudience) built on TransUnion's consumer data assets, incorporating its Neustar and Verisk Marketing Solutions acquisitions.
Visit vendor website ↗Data provider/platform, typically integrated via onboarding or API partnerships with activation destinations.
Typical customer problem
We need identity resolution and audience data at scale, and want a provider with strong data governance credentials given its credit-bureau heritage.
Typical customer type
Brands and agencies needing audience enrichment or identity resolution, particularly those prioritising data governance and compliance.
Things to evaluate
- Identity graph coverage and freshness in the target market
- Data provenance and consent basis for third-party audience data
- How Neustar and Verisk Marketing Solutions capabilities have been consolidated into TruAudience
- Overlap/redundancy with any existing identity or data partner already in use